Skip to main content

Business Policy & Strategy : Home

This guide is specifically designed for MGT485.

Getting Started

Welcome to the Business Policy & Strategy LibGuide!

IBISWorld - Industry Research

IBISWorld database: http://clients1.ibisworld.com

IBISWorld database contains IBISWorld Industry market research reports cover thousands of industries in the United States economy on the NAICS code level.  IBISWorld also includes the Business Environment Database which provides an understanding of the key drivers and influencing factors (Sensitivities), which are responsible for change in a selected industry. This is a unique 'outside-looking-in' approach that encourages the understanding of a company's external environments to better enable successful control of risks and opportunities. Information is available as 2-3 page Analysis Reports with time-series and 12-month forecasts on each of the 250+ sensitivities. The reports are downloadable into Microsoft Word and Adobe Acrobat format.

Articles about products & brands:

Subject Guide